Thursday 8 August 2013

HOW E-COMMERCE INFLUENCES CONSUMER CHOICE???

INTRODUCTION

In this lesson you will learn decision-making skills that will help you to become a more knowledgeable consumer. As a consumer you have a variety of alternatives from which to choose. In this activity you learn about the importance of price information as a factor influencing consumers' decisions.shopping

First, you will gather information on different brands of athletic shoes and determine which shoe is the best buy for you and why. Then, you will identify a toy or game you would like to buy. To help you decide where you should purchase your item, you will gather information from a traditional store, a catalog and several websites. 

More and more consumers are using e-commerce to purchase goods and services. To determine the extent to which consumers in your neighborhood use e-commerce, you will conduct a survey of adults and report your findings to the class and to those who participated in the survey.

TASK

You will explore how the price of an item helps consumers decide which item to purchase and where they should purchase it. You will also discover what e-commerce is and how e-commerce influences consumers in their decisions about what to buy.

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